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Artists & Repertoire (A&R)

The A&R function has usually been associated with record labels, but with our large base of more than 150,000 members – including music publishers, who are especially adept at fostering collaboration – SOCAN realized that creating an A&R strategy would result in greater value for them. We help our incredibly talented and business-savvy members benefit from expanded opportunities. Intended to be completely complementary to the role of our music publishers, the A&R approach strives to optimize the industry contacts within a strong team, ensuring that SOCAN effectively recruits and retains the members necessary to build its regional, national, and global repertoire of songs and compositions. The A&R approach is aimed at helping our members engage with the marketplace, and collaborate within it, to a greater degree. Our A & R team use their industry contacts, and their talent-assessment, career-development, and people-connecting skills to assist all SOCAN members – not only songwriters, but screen composers and music publishers as well. SOCAN’s A&R strategy is our strongest effort yet to live up to our brand: “Music. People. Connected.”

Serena Ryder
Member

Serena Ryder

Full-throated singer-songwriter Serena Ryder has earned six JUNO Awards, and in 2014 she co-hosted the televised JUNO gala. SOCAN member Ryder was the first Canadian artist to top the CBC Radio 2 Top 20 chart, with “Stompa,” which also went Top 20 in Canada and the U.S., was featured in Grey's Anatomy, and sold platinum at home. Ryder has performed at the Luminato Festival, the Calgary Stampede, the NBA All Star game, and on The Tonight Show. She co-wrote and recorded “Together We Are One,” the official 2015 Pan Am Games theme, which also topped the aforementioned CBC chart. And she's won a Canadian Film Award and two SOCAN Pop/Rock Awards.