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Artists & Repertoire (A&R)

The A&R function has usually been associated with record labels, but with our large base of more than 150,000 members – including music publishers, who are especially adept at fostering collaboration – SOCAN realized that creating an A&R strategy would result in greater value for them. We help our incredibly talented and business-savvy members benefit from expanded opportunities. Intended to be completely complementary to the role of our music publishers, the A&R approach strives to optimize the industry contacts within a strong team, ensuring that SOCAN effectively recruits and retains the members necessary to build its regional, national, and global repertoire of songs and compositions. The A&R approach is aimed at helping our members engage with the marketplace, and collaborate within it, to a greater degree. Our A & R team use their industry contacts, and their talent-assessment, career-development, and people-connecting skills to assist all SOCAN members – not only songwriters, but screen composers and music publishers as well. SOCAN’s A&R strategy is our strongest effort yet to live up to our brand: “Music. People. Connected.”

Tory Lanez
Member

Tory Lanez

Rapper Tory Lanez (a.k.a. Daystar Peterson) received major recognition from the mixtape Lost Cause (2014) and the later singles, “Say It,” and “Luv,” which peaked at No. 23 and No. 19 on the Billboard Hot 100, respectively. In 2015, he signed to Mad Love Records and Interscope Records, then released his debut studio album, I Told You, in 2016, and made a guest appearance on Jimmy Kimmel Live!, performing “Say It.” The SOCAN singer-songwriter and wild live performer describes his own personal style as "Swavey," which fuses more than one genre together. Lanez has collaborated with the likes of Soulja Boy, Boi-1Da, Sean Kingston, Meek Mill, and many more.