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Artists & Repertoire (A&R)

The A&R function has usually been associated with record labels, but with our large base of more than 150,000 members – including music publishers, who are especially adept at fostering collaboration – SOCAN realized that creating an A&R strategy would result in greater value for them. We help our incredibly talented and business-savvy members benefit from expanded opportunities. Intended to be completely complementary to the role of our music publishers, the A&R approach strives to optimize the industry contacts within a strong team, ensuring that SOCAN effectively recruits and retains the members necessary to build its regional, national, and global repertoire of songs and compositions. The A&R approach is aimed at helping our members engage with the marketplace, and collaborate within it, to a greater degree. Our A & R team use their industry contacts, and their talent-assessment, career-development, and people-connecting skills to assist all SOCAN members – not only songwriters, but screen composers and music publishers as well. SOCAN’s A&R strategy is our strongest effort yet to live up to our brand: “Music. People. Connected.”

Alex Cuba
Member

Alex Cuba

Born in Artemisa, Cuba, and now based in Smithers, BC, Alex Cuba has won two SOCAN Awards, four Latin Grammys, two JUNOs, and has been nominated for two Grammys. In 2016, SOCAN member Cuba performed as part of the national Canada Day celebrations on Parliament Hill in Ottawa. He's worked with Ron Sexsmith, Nelly Furtado, David Myles, Jim Cuddy, and Alejandra Ribera, among many others. As Cuba performs in Spanish, English and French, his sweet melodies, pop-soul hooks and powerful guitar riffs defy the traditional conventions of the Latin music landscape in favour of his own unique brand of Hispanic soul music.