Why is the value per performance lower than traditional revenue streams?
The value per performance is lower than traditional revenue streams, such as radio, because the number of performances processed is significantly higher and the internet revenue is much lower. Each performance online is “broadcast” to one person at a time, whereas each performance on radio, for example, may be broadcast to hundreds of thousands of people at once.
Born in Artemisa, Cuba, and now based in Smithers, BC, Alex Cuba has won two SOCAN Awards, four Latin Grammys, two JUNOs, and has been nominated for two Grammys. In 2016, SOCAN member Cuba performed as part of the national Canada Day celebrations on Parliament Hill in Ottawa. He's worked with Ron Sexsmith, Nelly Furtado, David Myles, Jim Cuddy, and Alejandra Ribera, among many others. As Cuba performs in Spanish, English and French, his sweet melodies, pop-soul hooks and powerful guitar riffs defy the traditional conventions of the Latin music landscape in favour of his own unique brand of Hispanic soul music.