Silence isn’t golden, it’s awkward. Imagine a bar or restaurant without music; you’re left with the aggravating sounds of clinking tableware, clanking pots and pans, and dishes being swept into bins by wait staff. What about a retail store without music? Boring at best. It’s a fact: Music helps business succeed. It creates an overall positive customer experience, with the potential to keep customers in the store longer so that they can spend more, eat more, and drink more. The money paid to play that music, through SOCAN licenses, is used to compensate music creators, whose music is used to make your business better and more successful. Join SOCAN to start using music in your business, legally and ethically, and support songwriters, composers and music publishers that create and nurture it.